Is Tissot a good watch brand? Quality, reviews and what to expect
Updated 5 November 2026. By Carlos Iglesias, ArTempo, Maastricht.
Short answer: Tissot is a well-regarded Swiss brand that gives a lot for the price, and it is not a luxury brand. We sell Tissot, so we have an interest here. That is why we also include what its critics say.
Where it comes from
Tissot was founded in 1853 in Le Locle, Switzerland, and it is still based there. It belongs to the Swatch Group, the same group as brands such as Omega and Longines.
What reviewers praise
- Value. Reviewers keep coming back to how much Swiss-made watch you get for the money.
- Materials at this price. The PRX 40 mm quartz has a sapphire crystal, a 316L stainless steel case and 100 m water resistance at a Tissot price of €395 in the Netherlands.
- Movements. The automatic Powermatic 80 is praised for its power reserve of up to 80 hours.
What critics say
- Finishing. Collectors point out that Tissot is made in large numbers and that finishing does not match watches at much higher prices.
- Resale. A Tissot is a watch to wear, and you should not expect it to hold its value like a higher-end brand.
Who it suits
Tissot makes sense if you want a Swiss watch to wear every day without spending thousands. If finishing and resale value are what matter most to you, look higher up the price range.
How to read reviews
Many "best watch" articles are written by shops, ours included. Compare a few sources, and watch hands-on videos of the exact model. A review of the brand tells you less than a close look at the watch you want.